Local Firm Helps Companies Brand

Despite the economy’s downturn, area business owners are still investing in company branding.

This is no surprise to the Yorkville-based , located at 129 Commercial Drive, Unit 4.

“Smart companies will advertise and actually increase their marketing during a downward market,” said Connie Roeder, creative director for Pesola Media Group. “Just like anybody in the stock market will tell you, ‘Buy more stock when the market’s down because there’s going to be an upswing.’ Historically brands that continue with marketing will come out ahead of the game once the market starts to turn around.”

Pesola Media Group, a general practice marketing and brand solutions company, offers a wide range of services for clients, including advertising, web development, graphic design and print media work. Some services include mass-marketing work, brand development, direct mail, media planning and advertising, copy writing, and promotional products.

The company also offers online services such as e-mail marketing, social media work and search engine optimization.

Roeder describes Pesola Media Group as “a one-stop shop for all of your creative needs.”

“We are a full scale creative agency that brings the experience of working with national brands to local small businesses,” she said. “We take our 'big brand' marketing know-how and apply it to small businesses. That is something that many of our competitors do not and and cannot offer.”

When it comes to successful marketing, Roeder said social media such as Facebook, Twitter and LinkedIn can be an asset for a company if it’s used correctly. It’s also an area where Pesola Media Group can help.

“We know what marketing strategies work on social media platforms,” Roeder said. “It is more than just having a Facebook or Twitter Page and posting updates--it's the when to post, what to post and how often that is important in making social media work for a company.”

According to statistics compiled by Pesola Media Group, Facebook is now used by one in every 13 people in the world, with more than 250 million of them who log in daily. The average user has about 130 friends.

“Social media is not a trend,” Roeder said. “It is an extremely important facet of a companies marketing campaign.”

For more information, visit pesolamediagroup.com.