Ed Wonsowski is always looking for new ways to bring in customers to the farm stand he and wife own and operate.
So when he heard filming for the Superman sequel would take place in Plano, he decided to advertise “Organic Kryptonite” on the sign in front of Audi’s Acres Natural Farms, 601 Little Rock Road.
“I thought I’d keep with the theme,” said Wonsowski, whose wife, Audi, is the farm stand’s namesake. “And I thought it would be a good joke. I’m thinking of painting a rock florescent green.”
The sign has brought no shortage of comments from customers who frequent the store.
“A lot of people laugh,” Wonsowski said. “They get a kick out of it.”
But, to his surprise, he’s also had some customers ask what kryptonite is.
“Some people don’t know--they’re not into science fiction or they’re really young,” he said.
Wonsowski enjoys getting reactions from people.
“I’m always changing the signs to see what kind of results I get,” he said.
He’s planning on plugging the farm stand’s white corn as “Perry White Corn,” in homage to the Superman comic’s fictitious editor-in-chief of the Daily Planet newspaper.
Casting for the Man of Steel movie, due out in 2013, includes Henry Cavill as Clark Kent, Kevin Costner as Jonathan Kent, Amy Adams as Lois Lane and Russell Crowe as Jor-El.
Wonsowski, who owns a few comic books of his own, said the the big-budget production is bringing some much-needed publicity to Plano.
“This town really needs it,” he said. “Plano’s been stagnant the last two years because of the economy.”
He hopes the sign in front of the farm stand, along with the selection of fresh-grown fruits and vegetables and local raw honey, continue to be a draw to passers-by.
“Who knows? Maybe Kevin Costner and Russel Crowe might stop in,” he said.
For more information about Audi’s Acres Natural Farms, visit its website.