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Tollefson Shares Plans for Revamping Downtown

Rick Tollefson, of Imperial Investments, wants to use Cobblestone Bakery & Bistro as a template for other downtown projects.

 

Developer Rick Tollefson and his crew spun about three dozen different concepts before settling on three for the west side of Route 47 in Yorkville's downtown.

"I hope what we build here is something people will be proud of," Tollefson said at a Tuesday morning meeting with local press.

Tollefson, who also is president of sportsware manufacturer Boombah, plans to expand Cobblestone Bakery & Bistro to allow for more large-group seating and more bakery sales space. That would add 80 to 100 seats to the 40 interior seats and 20 exterior seats Cobblestone presently offers.

Tollefson also plans to revamp The Follies Theatre into a performance area managed by musician Jon Conover and add a BD's Mongolian Barbeque-style restaurant next door. The Follies Theatre will not continue leasing that space after the end of this month, although Tollefson said the group could occasionally perform there in the future.

The Kendall Pub, which Tollefson's company bought about six weeks ago, will become Kendall Grille. The back area of the pub building, which had housed bands and bags players, will have more seating and family-friendly entertainment, such as televisions, Tollefson said. The back area will open to an outdoor seating area near the city's pumphouse.

A Change in Style

Tollefson said he wants Kendall Grille to have an atmosphere welcoming for families, casual diners and teenagers who want a bite to eat after a basketball game or other school function.

"It's not a place to come and get drunk and party," Tollefson said.

The former Bridge Street Cafe and real estate office will become Mongolian 211. That kitchen will serve both Mongolian 211 and Kendall Grille, while the pub's kitchen will be removed, Tollefson said. Mongolian 211 will seat about 80, while the expanded Kendall Grille will seat about 150, Tollefson said.

A brick facade will run across the entire west side of the buildings, so patrons can enter from what is now the back side of the buildings as construction begins along Route 47. Tollefson hopes ComEd will move the utility wires there underground.

No Immediate Changes in Developer Incentives

Tollefson discussed the plans publicly just a few weeks after purchasing the last two lots he needed to own the entire block on the west side of Route 47 from Van Emmon Road to Hydraulic Avenue.

The city still owns the parking lot behind the buildings, and parking remains a concern for Tollefson. The gravel lot that Tollefson's company owns on the corner of Route 47 and Hydraulic Avenue has about 35 spaces, Tollefson said.

The properties are located within the city's downtown tax increment financing district.

Imperial Investments will receive a portion of the new property taxes created by three projects - Cobblestone Bakery & Bistro, The Follies Theatre building and apartments at 202 E. Van Emmon Road, 210 E. Van Emmon Road, 306 Heustis St. and 308 Heustis St. Under the agreement, approved in April, Imperial Investments will put $2 million into those projects, and receive up to a quarter of that back as property tax revenue associated with those projects trickles into the TIF fund.

Tollefson has abandoned a more recent proposal to provide Imperial Investments a development incentive by adding a 0.5 percent sales tax to purchases made in the company's downtown businesses.

The changes should create a handful of jobs, too. Carol Nachreiner recently was hired to handle the restaurants' business operations, while executive chef Rachel Conover will focus on menu selections and similar duties. Cobblestone Bakery & Bistro has about 15 employees, and Tollefson expects Mongolian 211 will have 10 to 15 employees.

The Bigger Picture

By the time he finishes those projects, Tollefson and his lenders will have poured $7 million to $8 million into Yorkville's downtown since purchasing the former Sugar Shack Bakery in June 2011, he said. He hopes to have them completed by the end of the year, if not sooner.

"I would love to say Thanksgiving for all of it," Tollefson said. "Certainly by the end of the year."

Tollefson expects Yorkville's downtown ultimately will have more retail space to complement the restaurants, the pedestrian bridge over the Fox River and the Marge Cline Whitewater Course.

"Obviously, this is just one part of a whole downtown plan I have in my mind," Tollefson said.

Tollefson, a Yorkville native, said he wants the city's downtown to be the envy of its neighbors.

"I'm thrilled to be here; that's the reality," he said. "I'm a Yorkville guy."

 

Related articles:
Tollefson Purchases Kendall Pub
Aldermen Approve Incentives for Cobblestone Developer
Photos: Visual Tour of Yorkville's Downtown Construction Plans
Cobblestone More than a Bakery
YEDC Speaker: 'It's Risky Business'

Related Topics: Boombah, Economic Development, Imperial Investments, Rick Tollefson, downtown yorkville, and kendall pub

kathi fincham

4:58 pm on Tuesday, July 17, 2012

does anyone remember a few weeks ago, mr tollefson said that he wasnt changing anything about the kendall pub? the best place in town to have a sandwich and a few drinks is now going to be gone. i was in there last week - i ordered iced tea, and they didnt have it (DIDNT HAVE ICED TEA????). i ordered my favorite salad, and had it come without two of the ingredients (the waitress said they don't use them anymore), and without the accompanying breadstick (again, the waitress - i dont think we have a breadstick in the place). the kendall pub was hugely popular - why did it need to be changed? mr tollefson's intent is to be lauded. but lets not step all over the toes of the people who have frequented the pub for years just as it is and loved it.

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Kibitzer

5:05 pm on Tuesday, July 17, 2012

What was the comment? It's not a place to "come and get drunk and party"? That's a sentiment I can applaud. But, it may just be the sentiment that causes the Kendall Grille to have a slow start into profitability. It would be great to see all this change succeed. I just don't see it happening. Not in today's world.

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Julie Schleitwiler

5:16 pm on Tuesday, July 17, 2012

In an era where craft brewing is becoming the rage, the Pub has always had the most complete and best selection of beers. That is one of the features that draws many patrons. I sincerely hope that doesn't change! I am a firm believer in renovation and making additions, but not at the cost of the things that are already working. I hate to see anything at the pub change.

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Jillian Duchnowski

5:28 pm on Tuesday, July 17, 2012

Julie, Mr. Tollefson did say the craft beer selection would remain when Kendall Pub becomes Kendall Grille. My apologies for leaving it out of the article!

Jeremy Moore

7:38 pm on Tuesday, July 17, 2012

All Yorkville needs is another grill! Kendall Pub is a place where many residents go to for more then getting drunk and partying, and Bridge Street Cafe has been a nice place for families to go and sit down for as long as I can remember. Im not plannimg on going to any of these establishments, and I wonder how much more of the town he plans on buying.

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Randy Celaya

8:21 pm on Tuesday, July 17, 2012

I like the idea and I'm excited about it. Who can really complain about someone spending 8 million to help renovate YOUR town. The Kendal Pub wasn't all that. It's not Wrigley Field or something.

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Jeana Considine

6:52 am on Wednesday, July 18, 2012

What about the Follies?? The community will miss the live musical theater that comes from the talent and expertise of Don Zellmer and David Kuester! Such a loss for our community! Better hurry up and my tickets! So disappointed!

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Jillian Duchnowski

8:13 am on Wednesday, July 18, 2012

Jeana, I plan to call Don Zellmer today to see what's next for his group.

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Jason

8:31 am on Wednesday, July 18, 2012

Such mixed feelings on this one. I mean...did he really say that about Kendall Pub? We've had sports teams meetings, I've had other coaches from other organizations come there for a beer, or "Pub" food....and you labeled that as "It's not a place to come and get drunk and party," . Such a shame, and such a slap to the former owners of The Kendall Pub, and such a slap to all of the FORMER patrons of this place who ever went there for a cold beer after being on the river kayaking, after a big win, or even a date with the wife to go somewhere friendly and listen to local music, enjoy a plate of PUB food, and a beer! I think I will be staying on the other side of the river now.

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Jorie Johnnic

8:41 am on Wednesday, July 18, 2012

Well, Im not complaining. Anything is great. Im sure the Bridge street owners werent forced out by some crazed developer. Seriously, I cant imagine how much complaining about this there would be if he wasnt a yorkville native! More power to him. As a side note, we just went to cobblestone for dinner last week, and we eat out 4-5 times a week. It was fabulous. If more like this is to come - excellent! I dont know why we waited to eat there. There needs to be stores to go into along the street... Not general businesses. As a south of towner, I like to not have to cross the river if possible. Or leave town to eat . Looking forward to it!

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Libby

9:41 am on Wednesday, July 18, 2012

My husband and I had dinner at Cobblestone last night and it was fantastic. Great food, great service and we love what they have done to the building. New businesses in downtown Yorkville should be welcomed by all.

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Aubrey

9:57 am on Wednesday, July 18, 2012

Personally I think if Mr. Tollefson can turn the downtown Yorkvile area around can only be a great thing! Bridge Street Cafe was once the place to go, I'm sure over the years that changed. People just forgot it was there. I agree that Kendall Pub isn't just a place to party and get drunk. To be honest, that is the place my friends and I would go if we wanted to just have a few drinks and talk. I don't like the fact that "Kendall Pub" changed to "Kendall Grill" hopefully nothing else will change much. I think what Rick is doing is great it will be nice to support Yorkville instead of driving to Naperville/Oswego all the time for different food and entertainment. We need to support our community!!!!

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Glass is half full

10:15 am on Wednesday, July 18, 2012

I applaud this hometown boy for coming back to Yorkville and using his money, expertise and passion to help renovate our dying downtown. It has so much potential and I am so happy that Mr. Tollefson realizes this and has a vision to make it better.
That being said I would recommend caution when having one person or set of investors having such a large interest in this area. The thing that makes historic downtowns interesting is the mix of independent local businesses and services. Each owner brings his own product, vision and uniqueness to their business inside and out. My hope is that Mr. Tollefson’s success will bring in interest from other individuals or developers to bring their ideas and money here. Yorkville residents want to enjoy its downtown and not have to go to Geneva or Naperville to get that experience.
I hope our City leaders are looking at this as what is best for the long term of downtown Yorkville and not just $$ in their pocket today.
Is he purchasing the property on Hydraulic by Casa Santiago? If so, what are his plans there?

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Audity

1:09 pm on Wednesday, July 18, 2012

Interesting observation, Glass, and I am surprised no one else has picked up on it. No longer will Downtown Yorkville represent the diversity and collaboration of its residents who "bring their own uniqueness to their businesses inside and out," but will now be defined by the vision of a single individual who is throwing around a lot of his own capital to make it happen, which is, of course, his prerogative, but seems to me to defeat the purpose of that small-town appeal. A deeper issue might be why haven't more individuals already considered investing in their own small-business ideas downtown? Are taxes too high? Is it too difficult to navigate and negotiate the city or county regulations to set up a small business without a boatload of capital? You mention in your post "our dying downtown," and I am cusious as to whether anyone has considered the root cause. Maybe it's just me, but the idea of someone else's idea for downtown versus everyone's idea for downtown seems rather unappealing. Best of luck to Mr. Tollefson.

Glass is half full

10:17 am on Wednesday, July 18, 2012

I always thought a train themed restaurant would be perfect in the building on the south east corner of Hydraulic and Bridge Street.

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kturn

1:35 pm on Wednesday, July 18, 2012

Why are people still complaining about changes made to the Pub? This is much bigger than just a a small town bar. This is a whole downtown area and the future of a whole town. Change is a good thing and should not be feared. If sitting in a bar is your thing, and the downtown flourishes, you will have several NICER places to choose from that serve alcohol where you may become a "regular".

So what if one wealthy person is putting this in to motion? Once the downtown is made into an appealing destination, then more individual businesses will be able to open up and become successful. A more appealing downtown means Yorkville is a more appealing place to live. This benefits everyone!

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Audity

1:55 pm on Wednesday, July 18, 2012

You are absolutely right, kturn, change is a good thing and should not be feared. What should be feared is one individual having too much power, control, and influence over anything. It starts innocently enough, and then power becomes influence. Read carefully; the investment firm will receive a portion of the property taxes, and a proposal for an additional sales tax already exists (but has put on the backburner for now). There's an old metaphor about a road paved with good intentions... Besides, out-of-control property taxes far outweigh any purported visual appeal of the downtown district. So, who does it really benefit? Watch closely.

Marooned

2:10 pm on Wednesday, July 18, 2012

Leveraged capital--it's important to point out that there's a lot of borrowed money involved in this development. Developer corps can abandon or walk away legally at many points along the way, while city taxpayers are liable for the bond no matter what happens. The developers have negotiated a very generous 25% profit gurantee, the highest TIF margin I've ever heard of, plus whatever revenues and tax advantages from the properties themselves--none of which can ever be applied toward the city liability in case of developer default, or if revenues fail to accrue, as the property will not have a city lien as the deal is structured. Typically, TIF's have provided less than a 20% margin (most around 10%) for the developers. I find it curious that this group have moved faster and more successfully than other interested parties that seem to have been stalled and stymied, or have walked away for obscure reasons. No business model or financial outlook I have studied suggests that this plan is likely to produce enough tax revenue in the next 5 years over and above the (max possible) $500,000 to be returned to the developer. The developers will manage their side using tax and bookkeeping strategies involving assets, depreciation, expenses, capital losses, etc., to manage risk, while taxpayers will simply have to pray for property tax revenue. Was this a "blighted" area, or would the development not happen "but for" the TIF? I think not...another sweet deal? I think so...

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Marooned

4:19 pm on Wednesday, July 18, 2012

I should mention I do not have a problem with these developers, as they seem to be shrewd, smart, and successful business people. They saw an opportunity and acted. However, I don't favor TIF setups, or the way Yorkville seems to stumble from one poor choice to the next with nary a hitch in their gitalong.

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sarah b.w.t.

5:16 pm on Wednesday, July 18, 2012

It's an HGTV-style Community Crusader ala Hometown Renovation...not a bad thing. Change can be good. As a newer resident of Yorkville (since 2006) I think it would be great to make Yorkville "the envy of our neighbors". Bring it. I'll be here for a while since my 2 properties are upside down. :)

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Marooned

9:10 pm on Thursday, July 19, 2012

I agree change can be good, and it would be nice to be able to flaunt our fair city. However, I have to disagree with you on one of your points, Sarah. Characterizing this as a philanthropic, reality TV-type, charitable promotion is misleading and incompetent. The developers arranged a lucrative deal and used our tax money (in part) to make it so. We are giving to the developers, not the other way around. Furthermore, the financial risk Yorkville bears is increased as we have increased our cost to get even by agreeing to a max margin of half a million in tax revenue, while the developers enjoy protection as a corporation. It has never been shown we fit the basic theoretical criteria for TIF here; undesirable for developers because an area is a) blighted, or b) development would not happen "but for" the incentive of the TIF. Therefore, it is likely that this development may have happened without the sweet deal. Remember, recent economic problems have masked our true growth potential, and before this plan, or any plan will produce a turnaround, the economy must turnaround. In otherwords, we didn't have to do this, we have missed a chance to maximize our recovery when the economy turns, and the developers got what they wanted.

Fred

8:35 pm on Wednesday, July 18, 2012

Anyone remember Mr. Tollefson and his sports memorabilia business in Oswego???
Hope history doesn't repeat itself.

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justsoyouknow

9:13 am on Thursday, July 19, 2012

ya... he owns Boombah and it's doing very well!!!

Katy K

10:11 am on Thursday, July 19, 2012

Why more food places? You can only go to so many times.

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Jason Stauffenberg

3:11 pm on Monday, July 23, 2012

I applaud him for coming home, and sharing his vision and plans to assist jumpstarting the downtown area! Pehaps, for the ones that aren't too sure of what things "COULD" be like....take a walk down there; currently it's pretty dismal. Hometown guy that has the capital to put something back into this town......Go for it!

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Rick Winninger

4:26 pm on Monday, July 23, 2012

Why don't we just support this man for having the courage to do what so many have talked about. Who cares if he gets TIFF help it was created for a reason. Quick looking for demons and show some support for his vision. Best of luck Rick.

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Audity

5:50 pm on Monday, July 23, 2012

Well, because, Rick, the very premise of it raises far more questions than it answers, which are far beyond the scope of this discussion board. I will, in fact, remain optimistic and look forward to seeing the finished product in action. However, given the nature of today's business environment, and specifically the restaurant industry, hope that it does not end up empty like most of the other strip malls already scattered around Yorkville.

Rick Winninger

5:25 am on Tuesday, July 24, 2012

How can we know you if you keep posting anonymously if you have an opinion stand behind it with your real name.

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Audity

6:16 am on Tuesday, July 24, 2012

Because it's not about people, it's about ideas. Trying to trivialize it by making it personal is somewhat petty. So is a "call them out" mindset which resembles a degree of intimidation, or questioning someone's word choices as a means to divert attention away from the issues.

Fred Bridge

8:19 am on Tuesday, July 24, 2012

Rick, like you, I am a small business owner, albeit not as successful as you. Small businesses are the engine that keep America humming. They are creating the majority of the jobs - for that we thank you. We live in a community that has one of the highest homeowner tax rates in the nation. This is do to the fact that the homeowner is primarily responsible for our city and county tax base. I commend you for helping us change that and wish you much success in your endeavors. There is really only one word for those that write in to a forum and are afraid to put their name behind their comments, coward.

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Audity

10:17 am on Tuesday, July 24, 2012

Yes, well said Fred. You have exemplified and embodied the arrogance and ignorance that comes from lack of understanding. The fact that this thread has resorted to name-calling is disheartening, and I'm sure if you gave it a little thought you might be able to figure it out. No one should have to feel forced to defend themselves here, so is this indicative of the kind of response that can be expected if someone disagrees with Mr. Tollefson or the City or County in the future?

Jason Stauffenberg

11:07 am on Tuesday, July 24, 2012

Audity, did you give this same degree of Q&A to Cobblestone, or the ice cream shop, or the coffee shop down on the river? I guess I don't get what's the point you are trying to drive here? You can call yourself Audity, Batman or whatever...don't care. I just think, this whole forum would be a lot more productive if it had remained positive and try and promote growth downtown. Other than the Pub, I'm not seeing much foot traffic for residents or visitors to spend money...which of course is good for all of our taxes. What's you solution? I'm interested in what you have to offer in regards to promoting economic growth downtown?

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Audity

12:40 pm on Tuesday, July 24, 2012

Thanks Jason, great point. I had, in several instances, congratulated Mr. Tollefson on his accomplishment and wished him luck. No where in any of these posts did I say that I was ever against any of this, in fact, I find Mr. Tollefson's work ethinc admirable, his accomplishments and degree of success inspiring and impressive, and I even look forward to seeing the finished result. I would venture to guess that most anyone with the resources and know-how Mr. Tollefson posses in conjunction with a genuine interest in contributing to a community they care deeply about would probably feel the same way and attempt the same venture. I know I would. For that, Mr. Tollefson has my utmost respect.
My original question stemmed in conjunction with the post of another as to why the City was so willing to so quickly declare that area "blighted" or "undevelopable" and enact a TIF, and how it ended up in such a condition - what were the reasons that business has been driven from there initially that has created this situation; were taxes so high as to drive the business out initially? Was it overregulation? Were other individuals offered a TIF to reinvest in the area? Is anyone else receiving any kind of incentive to do so? My hope is that Mr. Tollefson's efforts are not merely a band-aid solution to a deeper issue, and I, as a like-minded citizen with a genuine concern for the well-being of our community, look forward to helping him make it happen.

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Audity

4:59 pm on Tuesday, July 24, 2012

Absolutely, Rick, and I am 100% on your side with that - do you not believe that your 40% contribution rate is slightly out of whack with reality? Is there something that the city needs to do to incentify business beyond tax breaks or TIFs? I think there's more opportunity for the growth of Yorkville beyond your applaudable efforts, and the city may hold the key. Do you see any potential opprtunity for those who may want to invest in the future of Yorkville that may lack the $2mm in investment captial? How can we work together to turn it around while encouraging brilliant decisions on the part of our city? There is some missing component to the half-empty strip malls scattered throughout the city that I just can't put my finger on - waiting to be turned into job-creating business opportunities that, for some reason, are not being pursued. Your wisdom and insight are appreciated.

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Anonymous due to retaliation of boombah rick

1:24 pm on Sunday, January 6, 2013

I know this is a bit old now, but Mr Tollefson has actually been trying to run all other businesses out of town. He doesn't care about the town, or the lively hood of residents. He stated to the newspaper that his goal was to own all of downtown.
As a small business owner, I've had first hand experience at him trying to sabotage my and other local businesses in order to try and make way for his kingdom. What happens when everything in Yorkville is under his control? he already has a big impact on the decisions of the board. Are people happy paying $7 for a slice of pie at his cobblestone location? Right now you can go down the street and get a better slice of pie for $2.50, but what happens when the whole town becomes monopolized ?

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M.B.

7:49 pm on Wednesday, January 9, 2013

Just try not to land on the big plastic green houses and red hotels...

Bob Saget

11:09 am on Tuesday, July 24, 2012

I'd like to have dinner with Mr. Tollefson at the Kendall Pub/Grille. My family has gone to the KP for years. Our kids were young (around age eight) to age 16. The KP has been a very enjoyable place. We sit up front by the windows in front, and when we are done eating, our kids go and play some Golden Tee or play bags. I'm sure we will miss that, but I guess that's whats going to happen.. OR, you could split the Follies Theater into two, one half for Cobblestone, and the other half for Kendall Grille. What I mean by this is that The KP will remain the KP, and the other half of Follies will be Kendall Grille. Just a suggestion...

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Tim

11:31 am on Tuesday, July 24, 2012

Few places around like Kendall County have so many residents that think it is their business what everyone else is doing.

Just because some say that they 'pay taxes' doesn't mean anyone cares about their opinion on business owners, nor should they for that matter. These same people who 'pay taxes' sure aren't rushing to make their own public tax information a topic of discussion by posting it online. They are seemingly unwilling to subject themselves to the same criticisms and judgements that they so freely levy upon others.

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Jillian Duchnowski

3:48 pm on Tuesday, July 24, 2012

I have to admit, I'm having a little bit of trouble following this comment thread, so I am having some trouble determining if there are some misconceptions.

But, in case this needed clarifying: Boombah is not located within a TIF district. Cobblestone and the other properties involved with the incentive package are in Yorkville downtown TIF district. The downtown TIF district is separate from the Countryside TIF district; the city has not sold bonds for any projects within the downtown TIF district.

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Audity

5:18 pm on Tuesday, July 24, 2012

Perfect, Jillian, and thanks for the clarification - particularly striking is the comparison of the Downtown TIF and the Countryside TIF. Opposite ends of the spectrum, and definitely thought-provoking.

Mark LaSanska

10:28 pm on Monday, July 30, 2012

"It's not a place to get drunk and party". Is that why they were out of Corona Light on Saturday? Bring the bags back Boombah!

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Glass is half full

8:45 am on Tuesday, July 31, 2012

We went there for dinner on Sunday night. We were the only people in the place. I wish them the best but think they should listen to the customers.

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Terria

2:12 pm on Friday, August 17, 2012

Not that it's really important, but it bothers me when there are misstatements. Tollefson is not a Yorkville native. His family is from Plattville, and he currently resides in unincorporated Newark.

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